Why "Be Consistent!" Advice Doesn't Work

The advice to publish like robots on a content treadmill is not healthy or realistic for many people. Here's a new way to think about productivity.

“You’ve got to be consistent!” productivity experts preach. “Show up every week. Build habits. Never miss twice.”

Consistency is often touted as the key to success for content creators and business owners. Consistency can be beautiful. Julia Cameron is a champion of the daily morning pages. Jerry Seinfeld writes material almost every day, never missing m…