Sarah K Peck

Sarah K Peck

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Sarah K Peck
Sarah K Peck
Momfluencers: Getting Paid to Post About Motherhood Online
Business & Entrepreneurship

Momfluencers: Getting Paid to Post About Motherhood Online

Sara Petersen on the performance of motherhood across social media—while the actual labor of mothering remains hidden.

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Sara Petersen
May 18, 2023
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Momfluencers: Getting Paid to Post About Motherhood Online
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Despite the beautiful, picture-perfect moments of motherhood captured on Instagram, the actual act of mothering is, in fact, extremely hard work.

When I'm pushing a stroller up a hill, sweating profusely while carrying the crying child who refuses to sit, when I’m wrestling a car seat into a rental car after 14 hours of travel, all I can do is rein in m…

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A guest post by
Sara Petersen
Unpacking my obsession with momfluencer culture to destroy the myth of the perfect mama.
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