If you’re a solo business owner or a bootstrapper trying to get your next idea off the ground, you know how hard marketing can be.
Marketing is so broad and so challenging, and in today’s world, you can throw the kitchen sink at trying to get customers, and still feel like nothing is working.
In this episode of Ask Sarah—our bonus podcast for folks who upgrade to become paid subscribers—we’re going to dig deep into a topic I love, and that is content marketing.
Today’s question comes from Meghan, a small business owner, who is creating a strategic content marketing plan and is looking for help to attract more high-quality leads to her service offerings.
She helps business owners plan for maternity leave and has a deep dive planner and a coaching offering, but is overwhelmed by the amount of work and time content marketing will take, and isn't sure which avenue to start with first (LinkedIn? Pinterest boards? Blogging? Instagram? Stories?).
Our analysis will look at what she should focus on when using content marketing as a lead generation tool for your business, and I’ll break down exactly how I think about starting with content marketing, and why we need to go back up the chain of marketing questions to get a clear answer.
“Ask Sarah” is a private monthly podcast for you to ask questions about business, life, parenting, or anything you’re curious about. This podcast is available fotor paid subscribers. Upgrade your subscription to get access to all episodes, plus more bonus content exclusively for paid subscribers.
ASK SARAH EPISODE #03
A deep dive case study into Meghan's business as she figures out what how to tackle content marketing.
If you’d like to listen to how I simplified this content marketing challenge, and where I’d start (and why content marketing is so overwhelming), take a listen to this episode.
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