Why do humans behave in such weird and counter-productive ways?

And why do I struggle so much at the end of the day, when ice cream and chips are all I can think about?

It’s true. Most nights 8PM gets the best of me. So how do I change it? Well, the answer isn’t “willpower” and it’s not “motivation”—it’s somewhere else messy, in between context, culture, and ability.

Motivation, human behavior, context and culture are what I look at. If you’d like to become a reader, subscribe so you can get full access to the newsletter and website.

I’m the founder and CEO of Startup Parent, a writer, a human behavior guinea pig, and a community builder. I write a new article every Sunday. There are currently 6,375 fancy humans who signed up and you can join them.

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Articles about psychology, behavior, habits, and how weird humans are—without all the unrealistic personal development noise. Instead, what actually works (and why).